Read the latest blog posts!

International Conference on Tourism Technology

27th February 2017 | By Administrator

The growing significance of technology in tourism industry will come up for deliberations at the second edition of International Conference on Tourism Technology (ICTT), to be held here in June. 

Association of Tourism Trade Organisation (ATTOI) will organise the three-day event at Le Meridien Hotel from June 8 to 10. The three-day conference, supported by Kerala Tourism, will feature an array of speakers and subject experts from across the globe who will offer their insights on the effective usage of social media platforms to promote tourism business. 

“The first edition of ICTT held in Thiruvananthapuram was a runaway hit and widely appreciated for its content as well as the conduct. In fact, it was the first of its kind event in Kerala at a time when digitization was gradually catching up the tourism world,” said ATTOI President Anish Kumar P.K. 

“The significance of technology in tourism industry has taken a giant leap forward as it is faced with more complex requirements and more tech savvy customers,” he added.

ICTT 2017 aims at helping the tourism industry players to stay abreast with the latest technology through effective usage of the digital platform. This will also enable them to reach out to all parts of the globe and make their presence noticed.

 “The fall in tourist arrivals, along with the growing internal and external competition, has raised demand for alternative marketing techniques and cutting edge technology to stay ahead in the race. ICTT 2017 will not only impart the much needed knowledge to the delegates but also conduct workshops to help them leverage this learning for cost-effective solutions,

Around 500 delegates, comprising tour operators, hoteliers, resort owners, homestays, SEO (search engine optimization) companies, software firms, social media marketing companies and bloggers, are slated to attend the conference. 

Delegate registration available at 


MyTourReview users selects Kerala as “Place to visit in 2016-17”

28th August 2016 | By Administrator,  leading online review platform for global tour operators has selected God’s Own Country as the “Place to visit in 2016-17” among global tour operators and travellers. 

The selection was devised after Kerala emerged as most reviewed destination on, a global online platform built for appraising the services of tour operators.

The website was launched on World Tourism Day (September 15) in 2015. Devised to review international tour operators and help build quality in the business, it is the first-ever site to build an online representation for tour operators. It now has 500 global operators registered on its portal, and has so far received 300 reviews in a short span of less than a year. More than 80 per cent of the traveller reviews were on Kerala as the Indian tour operators used this online reputation platform effectively by encouraging travellers to write about destination , guides, chauffeurs and the quality of service provided by Tour Operators.

“ is top of Google search for ‘tour operators’ purely through the traffic it has generated and has become the highly resourceful platform for travellers and tour operators.

Best Stall Award at FITUR

25th January 2016 | By Administrator

Kerala Tourism has emerged as one among the four winners in the destination category at the 36th edition of FITUR – the second largest travel and tourism fair in Spain.

The eye-catching pavilion, themed on Kerala’s fabled snake-boat race, has fetched the State the award along with Mexico, Japan, and Nepal.

A large number of visitors flocked to the Kerala pavilion, adorned by two replicas of snake-boats, making it one of the most-photographed pavilions at FITUR.

The pavilion, created with stunning images of boat races, won the Best Stand award for design, communication, and professionalism.

The sprawling independent pavilion of Kerala Tourism built on a 60-square-metre area had participation from four co-exhibitors representing the State’s private tourism and hospitality sector. FITUR, organised by Madrid’s trade fair organisation IFEMA (Feria de Madrid), was held at IFEMA Convention Centre from January 20 to 24 and attended by 9,500 companies from 165 countries.

Tour Operators Review for World wide Tour Operators

1st October 2015 | By Administrator

Changing times and changing trends has brought about drastic changes in all kinds of businesses. Until a decade back “Tour Operations” was considered to be a very serious business with very few venturing into it. Internet revolutionised the way we travel and the once highly conservative business suddenly became the favourite business for many.

Unchecked growth of operators, lack of licensing norms, unbelievable no. of websites and portals, extensive amount of information available online eventually took the toll and once rosy business of “tour operations” started losing the lustre and took a downward swing. ATTOI believes this correction in business is necessary as it will weed out unwanted players. ATTOI is also apprehensive about it as it will hit some of the good operators too.

There had to be a medium to safeguard the interest of good tour operators and ATTOI as the body of tour operators decided to take this initiative. is this technological medium with which ATTOI intends to achieve this objective. ATTOI wants to arrest this negative trend of tour operations business by bringing reliable tour operators closer to prospective clients. is a start up concept developed in-house by ATTOI. This portal will function as reliable source of reviews of travellers for travellers contributed by travellers who look for personalised and experiential holidays.

Reviews and referrals play a crucial role in making a decision when you plan your travel. Since hotel reviews are available, customer tend to look at various options before booking online with hotels. As a traveller there was no standardization or bench marking available online to find quality tour operators.

ATTOI President Shri. Anish Kumar believes that this global platform will enhance business opportunities within the tour operator community. He believes it will provide real time feedbacks to clients who are in the planning stages just like review sites for hotels. ATTOI with this initiative is confident it will help bring back more clients to tour operators.

There is no better marketing tool than the ‘Word of mouth’ propaganda; even with all the technological advancement, this medium beats all even today. ATTOI has decided to use this popular medium and with the help of technology intends to reach across to millions of travellers around the world. This well proven model with contributions from travellers who have experienced services with tour companies will have a detrimental effect on decision making process of future travellers, just like it has with hotels today.

Write a new blog